Display Advertising Information: Rates, Deadlines

2014 BLACK AND WHITE DISPLAY AD RATES

Page

1X

3X

6X

10X

Full

$1,173

$1,070

$903

$809

Half

739

679

587

507

Third

582

545

471

418

Quarter

478

4030

389

331

Sixth

436

405

357

303

COLOR RATES

  • $650 per page or fraction for each  PMS color
  • $900 per full page; $600 per fraction for four-color

COVER RATES

1X

3X

6X

10X

Cover II

$2757

$2651

$2569

$2405

Cover III

2632

2564

2441

2348

Cover IV

2948

2789

2698

2589

Only four-color advertising accepted for covers.

There is a 15 percent charge for requested positions, excluding covers. $75 layout charge (min.).

MECHANICAL REQUIREMENTS
Trim size:
8 1/2 x 11 inches
Bleed size: 8 3/4 x 11 1/4 inches
Printing method: Offset
Binding method: Saddle wire stitch
Paper stock: #3 coated

Acceptable formats for display ads:  PDF, JPEG or any other bitmap file.

There are a total of ten publications per year. They are broken down as follows:
Six New York State Dental Journals in Jan., March, April, June/July, Aug./Sept. and November.
Four NYSDA News' in Feb., May, October and December.

DISPLAY ADVERTISING DEADLINES 2014

Issue

January Journal

Reservation/IO  Due

Nov. 30

Artwork Due

Dec. 12

February NYSDA News

Dec. 26

Jan. 9

March
Journal

Jan. 30

Feb. 13

April
Journal

Feb 27

March 12

May
NYSDA News

March 26

April 9

June/July Journal

May 7

May 28

Aug/Sept Journal

July 16

July 30

October
NYSDA News

Aug. 27

Sept. 10

November Journal

Sept. 27

Oct. 8

December NYSDA News

Oct. 29

Nov. 12

 

Advertising StandardsAdvertising Standards Contact The Journal