Display Advertising
2013 BLACK AND WHITE DISPLAY AD RATES
|
Page |
1X |
3X |
6X |
10X |
|
Full |
$1,173 |
$1,070 |
$903 |
$809 |
|
Half |
739 |
679 |
587 |
507 |
|
Third |
582 |
545 |
471 |
418 |
|
Quarter |
478 |
4030 |
389 |
331 |
|
Sixth |
436 |
405 |
357 |
303 |
COLOR RATES
- $650 per page or fraction for each PMS color
- $900 per full page; $600 per fraction for four-color
|
COVER RATES |
1X |
3X |
6X |
10X |
|
Cover II |
$2757 |
$2651 |
$2569 |
$2405 |
|
Cover III |
2632 |
2564 |
2441 |
2348 |
|
Cover IV |
2948 |
2789 |
2698 |
2589 |
Only four-color advertising accepted for covers.
There is a 15 percent charge for requested positions, excluding covers. $75 layout charge (min.).
MECHANICAL REQUIREMENTS
Trim size: 8 1/2 x 11 inches
Bleed size: 8 3/4 x 11 1/4 inches
Printing method: Offset
Binding method: Saddle wire stitch
Paper stock: #3 coated
Acceptable formats for display ads: EPS, PDF, TIFF, JPEG or any other bitmap file.
There are a total of ten publications per year. They are broken down as follows:
Six New York State Dental Journals in Jan., March, April, June/July, Aug./Sept. and November.
Four NYSDA News' in Feb., May, October and December.
DISPLAY ADVERTISING DEADLINES 2013
|
Issue January Journal |
Reservation/IO Due Nov. 30 |
Artwork Due Dec. 12 |
|
February NYSDA News |
Dec. 26 |
Jan. 9 |
|
March |
Jan. 30 |
Feb. 13 |
|
April |
Feb 27 |
March 12 |
|
May |
March 26 |
April 9 |
|
June/July Journal |
May 7 |
May 28 |
|
Aug/Sept Journal |
July 16 |
July 30 |
|
October |
Aug. 27 |
Sept. 10 |
|
November Journal |
Sept. 27 |
Oct. 8 |
|
December NYSDA News |
Oct. 29 |
Nov. 12 |
Advertising Standards Contact The Journal
